The most important question that every blogger has in their mind is:
How long should a blog post be in 2021?
How long should a blog be? - It was a question for me as well. As a beginner who is starting out to explore the world of possibilities in blogging.
As usual, I went to ask Google by doing a search. I found articles saying the words should not be less than 300 words and the ideal length should be around 2100 plus words.
Does the blog post really have to be that long?The answer is yes. But it is not so straight forward. There are articles with fewer words that too rank on Google. And many marketers would consider a maximum of 800 words to be ideal.
The biggies in the field have done a lot of research. And many of them agree that long articles rank. Even Google somewhat prefers longer articles which gives more useful information to the users.
This is more confusing, right? And every research stated a different number of words.
What does this all suggest?
Content is king... Is it true? No.
Quality content is king. Word count only matters when content quality is good.
You might write a more than 5000 words blog post but if it is in no way helping the users, it might not rank on Google.
Research conducted by Neil Patel clearly states the number of words would be different for every industry. You might well want to refer to it.
Further, this depends on individual blogs. There is no magic number that can be suitable for all the blogs. It is better to do your own research to find out the ideal number of words in your blog post.
It is easy to find using the top ten average methods.
But is it worthwhile to check only the ideal word length for your site?
No. The competition is very high and a lot of external factors out of your blog that influences your Google ranking.
So how would you find out how many words should your blog post have?
Again, this depends on the keywords too.
So you could use the same top ten average methods to find out what is ideal word length for the keywords that you are targetting.
I decided to conduct my own research to find out what is relevant.
So I took the same question and look at the articles that were ranking in Google.
It is definitely true that the minimum number of words that your blog post should have is 300 words. If it is less, Google might penalize you for thin content.
Continuing with the research, I went into the articles copied the article (excluding the content in the header, sidebar, footer, and anything that is not part of the article), and used this word counter to get the number of words in the articles.
I did this for the top 10 articles and noted the number of words in each of them.
Below is the data.
Are you able to figure out anything from the above graph?
Why write long blog posts?
How to write long blog posts?
- To grow your email list
- To get backlinks
- To connect with your audience
- To get leads
- To create brand awareness